How Your Love of Holiday® Grapes Can Help Fight Food Insecurity

Food is an integral part of life. Eating is about more than fuel and cooking isn’t only a chore. Food is something to savor and enjoy, a chance to engage with your senses — and with nature. All you have to do is sink your teeth into a perfectly ripe and juicy Holiday grape to know that!

By sharing meals with family and friends, we create connection and lasting memories. By feeding our bodies nourishing and healthy meals, we take care of ourselves from the inside out. And by helping ensure everyone has access to the food they need, we celebrate the love.

At Columbine® Vineyards, we are firm believers in giving back. That starts with the land, by growing grapes with a sustainable mindset.  But we also support the people and communities we impact. That’s why, in the spirit of the giving season, we’re supporting Feeding America — and we’re calling on Holiday grape fans like you to help.

Now through Giving Tuesday, December 1, we’re donating $1 to Feeding America for every Instagram post our community makes using the hashtag #HolidayGrapes. Simply share a photo in your feed, tag your favorite grapes, and we’ll make a donation. It’s that easy.

Since 1979, Feeding America has been on a mission “to feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.” Before the pandemic, more than 35 million people struggled with hunger in the US, including over 10 million children. In 2020, that number is expected to rise to more than 54 million people. And, as more families lose stable employment, about 18 million children could face food insecurity this year.

With a deep, wide network of partners, Feeding America is uniquely able to stretch the dollars they receive. Each dollar can help secure and distribute 10 meals to people facing food insecurity. That’s at least 12 pounds of food!

In 2020 more than ever, we’ve all learned the importance of giving back, finding the joy where we can, and celebrating the love. Together, we can help those in need and spread the word about the good work that Feeding America does all year round.

Don’t forget to add Holiday grapes to your shopping list while they’re available through early December — then share your photos. Need inspiration?  Celebrate the love with these recipes. Whip up Chocolate-Covered Grapes for dessert or a special snack. Or make any meal feel effortlessly elegant with a Grape Caprese Salad appetizer. We’ll be sharing more delicious, simple recipes highlighting your favorite grapes soon.